
Picture biting into a cloud-soft red velvet cookie crowned with swirls of silky cream cheese frosting. These Crumbl Copycat Red Velvet Cookies capture the essence of classic red velvet cake in a convenient cookie form. Each bite delivers the perfect balance of subtle cocoa, gentle tanginess, and rich creaminess that makes red velvet treats so irresistible.
As someone who's tested countless red velvet recipes, I can honestly say these cookies are a game-changer. My sister-in-law, who's particularly picky about red velvet desserts, declared these better than the original Crumbl version.
Essential Components
- Unsalted butter: Must be truly softened, not melted, leave it at room temperature for exactly 1 hour for the perfect consistency.
- Light brown sugar: Contributes essential moisture and a subtle caramel note, pack it firmly in the measuring cup to ensure accurate measurement.
- Natural cocoa powder (not Dutch-processed): Reacts with vinegar to create the signature red velvet flavor, look for brands with a reddish-brown hue for best color results.
- Red gel food coloring: Provides intense color without affecting texture, liquid coloring can make the dough too wet.
- White vinegar: Activates the baking soda and enhances the cocoa flavor, apple cider vinegar can be substituted for a slightly different tang.
- Room temperature eggs: Blend more smoothly and create better texture, submerge cold eggs in warm water for 5 minutes to quickly bring to room temperature.
- Premium cream cheese: Should be full-fat and completely softened, cold cream cheese will create lumpy frosting.
- Pure vanilla extract: Enhances both cookie and frosting flavors, artificial vanilla can leave an aftertaste.
- All-purpose flour: Should be measured using the spoon-and-level method for accuracy, avoid self-rising flour as it contains leaveners.
Let's Create Magic
- Butter Preparation:
- Cream softened butter with both sugars until light and fluffy, scraping bowl sides frequently.
- Wet Ingredient Incorporation:
- Beat in egg, vinegar, food coloring, and vanilla until completely combined and vibrant red.
- Dry Mixture:
- Whisk flour, cocoa, leaveners, and salt separately to ensure even distribution.
- Perfect Combination:
- Gradually incorporate dry ingredients into wet mixture until just combined.
- Cookie Formation:
- Scoop generous portions onto lined baking sheets, leaving ample space for spreading.
- Precise Baking:
- Watch carefully for slight browning at edges while centers remain soft.
- Frosting Creation:
- Whip butter and cream cheese until impossibly light before adding remaining ingredients.

My favorite part of developing this recipe was perfecting the cream cheese frosting. After countless trials, I discovered that whipping the butter and cream cheese separately before combining creates the silkiest, most pipeable texture. The first time I served these at a family gathering, they disappeared within minutes.
Elegant Presentation
Arrange these striking red cookies on a white serving platter for maximum visual impact. Pipe the frosting in a dramatic swirl using a large star tip, then sprinkle with reserved red velvet crumbs. For special occasions, add edible gold leaf or white chocolate shavings for an extra touch of elegance.
Creative Adaptations
Transform these cookies into unique creations with these variations:
Add mini chocolate chips: Extra richness.
Sandwich two cookies: Create an indulgent treat.
Tint the frosting pale pink: Perfect for Valentine's Day.
Mix crushed Oreos: Add to frosting for a cookies-and-cream twist.
Keeping Fresh
Store unfrosted cookies in an airtight container at room temperature for up to 3 days. Once frosted, refrigerate for up to 5 days, bringing to room temperature before serving. The dough can be frozen in pre-portioned balls for up to 2 months - just add 1-2 minutes to the baking time.
Expert Storage Method
Layer cookies between sheets of parchment paper to prevent sticking. For frosted cookies, place them in the refrigerator for 20 minutes to set the frosting before stacking. This prevents any smudging or damage to your beautiful swirls.
After perfecting this recipe through countless iterations, I've found that success lies in the details. The key to achieving that signature Crumbl-style texture is maintaining the proper temperature of ingredients and handling the dough with a gentle touch. While developing these cookies, I was reminded of baking with my grandmother, who always said that patience and precision are the hallmarks of great baking.

These Red Velvet Cookies have become more than just a copycat recipe - they're a beloved addition to my baking repertoire. Whether served at casual gatherings or elegant celebrations, they never fail to draw compliments and requests for the recipe. The combination of soft, red velvet cookie base and creamy frosting creates a treat that's both nostalgic and sophisticated.
Frequently Asked Questions
- → How long do these cookies stay fresh?
- Store in an airtight container in the fridge for up to 3 days. Let them come to room temperature before serving.
- → Can I make smaller cookies instead?
- Yes, divide the dough into 10 smaller portions and reduce baking time to 8-9 minutes.
- → Why do I need to chill the dough?
- Chilling helps prevent the cookies from spreading too much and keeps them thick and soft.
- → What type of food coloring works best?
- Gel food coloring gives the best red color without adding too much liquid to the dough.
- → Can I freeze these cookies?
- Freeze unfrosted cookies for up to 2 months. Add frosting after thawing.